ORGANIZATIONAL AND THEMATIC ASSUMPTIONS
FOR EXHIBITION AND CONFERENCE POTATO POLAND 2019 NIDZICA – XXVI POTATO DAYS
The National Potato Days is an exhibition and conference event aimed at integrating the Polish potato industry, opening the Polish market to the world, transferring knowledge and technologies to agricultural producers and increasing the self-esteem of industry and its partners. These goals are achieved through a significant number of exhibitors from Poland and abroad, participation in exhibition and conference support by local and central government authorities, active participation in the organization of the world of science, agricultural self-governments and representatives of the agro-food industry. This event is transitive and every year the exhibition is organized in a similar time, but always in another region of Poland. The main organizer and owner of the trademark is the Institute of Plant Breeding and Acclimatization of the BIBLE PIB. Every year, as part of the organization of the fair, a co-organizer is selected, which organizes the exhibition and supervises its course locally. This year, in connection with the decision of the IHAR director, the event was located in the Warmian-Masurian Voivodeship, and the role of co-organizer was entrusted to one of the largest Polish potato producers, CN Nidzica. Thus, the country’s largest specialist event for the potato industry will take place in the Nidzicki district.
This year’s edition organized in Nidzica, as well as the two previous ones organized respectively in 2017 in Kalinowa (Sieradzki poviat, Łódzkie province) and 2018 in Bonin (Koszaliński poviat, West Pomeranian Voivodeship) are aimed at introducing Poland to a cyclical event about the world prestige which is the POTATO EUROPE exhibition. At the moment, it is organized cyclically in five countries, namely Germany, France, Belgium, the Netherlands and the United Kingdom. The ambition of the Polish Potato Federation and other industry participants is the introduction of Poland as the sixth country – the organizer of POTATO EUROPE, which is also confirmed by Poland’s return to the world and European leaders of potato producers. It is therefore necessary to prepare the event with a flourish and raise its rank by the presence of representatives of the authorities, parliamentarians, science and agricultural self-governments as well as distinguished guests from abroad. It is also necessary to make the appropriate setting in the form of the location of both the exhibition as well as accompanying events and the selection of the appropriate quality of the setting in the field of culture and art. Therefore, preliminary concepts regarding the exhibition plan, accompanying events and organizational assumptions will be presented below.
The fair will be located near the S7 route in Siemiątki, commune and district of Nidzica, province Warmia-Mazury. The exhibition will take place in a field of about 15 ha, while around the exhibition area, a 100 ha potato plantation of CN Nidzica will be planted, which should make an amazing impression for the guests and participants of the exhibition. The trade fair area will be fenced in order to direct visitors according to the direction of the visit allowing for full familiarization with the prepared presentation of exhibitors. Thus, the entrance to the fair will take place through a registration tent where every person entering the trade fair will have to provide their data and where they will also receive an informer / trade fair catalog with an identifier and an advertising bag with gadgets from general sponsors. Then, after registering guests will have to go to the main market hall with an area of up to 5000 m2, where will be located fair stands and a conference room. After leaving the hall, visitors will pass through the avenue on which sides will be located demonstration plots of producers of plant protection products and seed potatoes. At the end of the avenue, the exhibition area is planned for external stands for agricultural machinery manufacturers and Premium industry sponsors. Behind the stands there is a demonstration field with an area of 10 ha, on which potato varieties provided by the sponsor of the main seed and seed industry will be presented – in this case, it is EUROPLANT – an international concern guaranteeing the elevation of the exhibition. The field will also include demonstrations of cultivation machines, planters, descalers, combine harvesters, reloading baskets, etc., including irrigation techniques.
In addition, we assume the creation of a special zone for the media, the investor zone, the catering zone and the zone with animators for children. All this to provide visitors with the comfort of participating in the exhibition.
The aim of the conference will be to demonstrate the possibilities of quality food production in connection with the production potential of the country, the importance of cooperation and mutual integration of potato producers and processors and making participants aware of the possibility of cooperating with the global market. The motto of the conference is: Experience, Cooperation, Effectiveness. Among the invited guests who have confirmed their participation in the conference at this moment are:
Romain Cools – President of the World Congress of Ziamniak and Belgapomme
Gilles Fontaine – President of Europatat
Berta Redondo – secretary of Europatat
Cedric Porter – Potato World Magazine, specialist in Brexit and global markets
Marc de Beaufort – CIP World Potato Center (Imagine a world without potatoes Project)
Dr Włodzimierz Przewodowski – IHAR – innovative methods of phytopathological diagnosis of Ralstonia and Cms
Dr Jarosław Przetakiewicz – IHAR – world-renowned specialist in potato cancer
Dr Jadwiga Śliwka – IHAR – a world-renown specialist in potato blight
The remaining participants of the conference will be selected after consultation with the general sponsors, whose representatives will also take an active part in the presentation.
The conference is to take place in the form of a ring where the audience will be a witness of three 45-minute thematic blocks where three 15-minute presentation rounds will take place. During each round, two well-chosen adversaries will take the floor, who, based on the questions asked by the moderator, will lead a discussion to the simultaneously presented presentation. During each round, electronic voting will be conducted among the participants, which will allow the organizers to get many answers to the questions bothering us about the current state of the industry, attitudes and general moods and plans for the future. Each block will be preceded by a coffee break, and after the conference, a lunch buffet will be served. The conference time is about 4 hours ended with a summary and the development of results that participants will receive at the exit.
9.00 – 15.00 – opening of the fair for visitors – business day. During the day, the organizers will emphasize the creation of the greatest possible opportunity for B2B meetings of professionals and key clients. This day is to enable, above all, meetings between producers and processors.
19.00 – 24.00 – a gala dinner for invited guests combined with the speeches of representatives of local government authorities and the president of the Polish Potato Federation. Then, motivational speech aimed at discussing topics such as dreams, goals, risk taking, work, learning from failures and a positive attitude towards life and the people around us (we talk to several outstanding athletes and psychologists of the bisnes). The evening banquet will take place at the pier of the renowned Przystań restaurant in Olsztyn, ul. Żeglarska 4 on the Ukiel Lake. The evening will be accompanied by a jazz quartet and a European cuisine with the use of Polish ingredients, including several potato dishes. In the meantime, a culinary show of modern Polish cuisine in the edition of the world-class chef Tomasz Jakubiak, known primarily for promoting local Polish products. The theme of the dinner will be “Sail and Wind”, and the beautiful view of the lake and the marina is to show the beauty and environmental qualities of not only the region but also the country. Sail symbolizes the environment and natural resources we possess and the wind of ourselves, who thanks to the use of potential and work can be the wind so that the boat of our development could flow into the world.
9.00 – 9.30 – Ceremonial opening of the fair by (for which we have a great hope and what we are seeking) of the Minister of Agriculture and Rural Development JK Ardanowski, KRIR President Viktor Szmulewicz and representatives of the Organizer and local authorities.
9.30 – 10.00 – a walk around the fair expositions and a 15-20 min briefing of the minister and selected people presenting the Polish Potato Program and the establishment of the exhibition and conference.
10.00 – 14.00 – scientific and technical conference (ring – visionary clash)
14.00 – 14.30 – Lunch
16.00 – closing of the fair
16.00 – 19.00 – free time
19.00 – 20.00 – closing gala of the conference and the official trade fair. Several locations are considered, the main one being the castle in Nidzica or its surroundings. As part of the official part of the presentation of previously agreed persons on behalf of the authorities and organizers. During the gala, fair medals are awarded for the most innovative product and eventual MRiRW event awards in the form of diplomas or statuettes (form to be agreed), of course, if we receive confirmation and consent of the authorities in this matter.
20.00 – 21-00 – solemn concert of the Olsztyn concert hall (the repertoire is to refer to Polish history and tradition but at the same time show modernity in Polish music and openness to the world)
21.00 – 22.00 – dinner in the form of a Swedish buffet
22.00 – 3.00 – a dance party combined with a show of knightly fights around 23.00
9.00 – opening of the fair for visitors
10.00 -11.00 run for health (Polish Nordic Walking Association)
11.00 – 13.00 culinary battle combined with a competition for the tastiest potato variety at the fair in Nidzica
14.00 – draw of the main trade fair prize, i.e. a machine handed over by a sponsor of the machine industry worth 30,000. Golden. The machine will be drawn randomly only among people with the number of the potato producer, PIORiN
16.00 – end of the fair
To ensure adequate attendance, it will be necessary to support the Ministry of Agriculture, Agricultural Chambers and ODR in the field of organization for interested farmers to go to the fair. The reimbursement of travel costs and possible boarding would certainly be a great incentive. In this matter, we have confirmed such support, but must first be taken care of formalities which should not be a problem. However, it is necessary to strongly involve exhibitors in the project and to make every effort to drive the attendance and quality of the exhibition (organizing coach groups and individual inviting special guests to the fair). This is to be the main driving force of the exhibition. It is therefore also necessary to promote the exhibition in public media and several smaller preparatory conferences. The possibility of co-financing the travel of foreign guests in cooperation with the Ministry of Foreign Affairs remains to be considered.
Due to the fact that the conference and admission to the trags is free, it is necessary to find a large number of exhibitors willing to pay for participation in the fair as well as strategic / general sponsors for whose participation in this event would be general brand marketing and support for the Polish agro industry food. Within the reach of our search are companies with over-industry status with an international reach. It is necessary in this respect to help in acquainting the program and the objectives of the event decision-makers who influence marketing funds in such enterprises (large companies with a range not only national and international), which could be used to promote their enterprises, Polish Potato Sector and at the same time promoting the region and the country. We are currently in talks with many such entities in order to secure sufficient funding for the event to ensure its high level.
All the issues described constitute the framework on which we intend to build a complete event. The assumption is that details should be discussed and analyzed in the organizing committee, which should also include representatives of the authorities as well as general and main industry Premium sponsors. The involvement of professionals from the trade fair industry, an event agency specialized in the organization of conferences and public media and Internet portals will surely be a big support. We hope for support from many parties not only in financial form but also in the knowledge and experience. We cordially invite you to cooperation.